LAFC & BORN X RAISED RELEASE LIMITED EDITION LAFC CHAMPIONSHIP COLLECTION
VIEW THE FULL COLLECTION CELEBRATING THE 2022 MLS CUP CHAMPS HERE
Los Angeles Football Club (LAFC) and iconic Venice-based streetwear brand Born X Raised have teamed up once again to release the limited edition Born X Raised LAFC Championship Collection on Friday, June 23.
The collection celebrating LAFC’s 2022 MLS Cup Championship goes on sale Friday at 12 p.m. PT exclusively at BornXRaised.com. LAFC Season Ticket Members will receive exclusive access to a private online presale Friday.
The complete Born X Raised LAFC Championship collection will be available at the Club’s team store, LAFC HQ, attached to BMO Stadium on Saturday, June 24 at 10:00 a.m. This drop also marks the first time an LAFC, Born X Raised collaboration will be available to ship to international fans. Fans shopping the collection overseas must purchase through MLSStore.com.
- LINK TO CHAMPIONSHIP COLLECTION CAMPAIGN PHOTOS FEATURING ERIK DUEÑAS & LAFC Supporters PHOTOS HERE
- LINK TO BXR CHAMPIONSHIP COLLECTION VIDEO HERE
LAFC won the Club’s first MLS Championship in November 2022, and the Black & Gold join the Dodgers, Lakers and Rams as the next team to partner with Born X Raised for an iconic Championship Collection. The collection includes two t-shirts, a hoodie, two crewneck sweaters, a snapback hat, two scarves and a duffel bag.
LAFC midfielder Erik Dueñas, an MLS Cup Champion born and raised in Los Angeles, who has been a member of the LAFC Academy since 2016 and signed with LAFC as a 16-year-old in 2020, is the inspiration for the project — representing the growth of the Club into a champion from its roots in Los Angeles.
“LAFC, like so many of our fans, staff and even players like MLS Cup Champion Erik Dueñas were born and raised on the streets of Los Angeles,” said Patrick Aviles, Vice President of Brand & Community for LAFC. “We are so proud to join other champions in this great city by creating something special with Born X Raised and share Erik’s story with our fans. It is truly special to be able to celebrate our championship with such a meaningful and authentic collection.”
ABOUT LOS ANGELES FOOTBALL CLUB (LAFC)
The 2022 MLS Cup Champion LAFC has represented the greater Los Angeles area in Major League Soccer since 2018. A two-time Supporters’ Shield winner, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
ABOUT BORN X RAISED:
Born X Raised was created in 2013 by its founders Spanto and 2tone. Pronounced “Born and Raised,” it is a phrase about being from Los Angeles and about preserving the legacy identities of the city. With a scrappy DIY ethos and a sophisticated sense of design, Born X Raised has forced its way into contemporary consciousness through clothing, special events and projects, printed matter and films.
As Born X Raised grows in the global marketplace, the literal interpretation of the phrase evolves with the consumers who are drawn to it. Born X Raised now represents the global values of a unique audience: those who were born for it, in time, at a place, whatever that place is. A brand for some. One block at a time. On the turf.
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