LAFC UNVEILS NEW PRIMARY BLACK JERSEY FOR 2020-21 SEASONS
| LAFC UNVEILS NEW PRIMARY BLACK JERSEY FOR 2020-21 SEASONS
Authentic and Replica Black Jerseys Available for Purchase Online Beginning at 5:30pm PT
The Los Angeles Football Club (LAFC) today unveiled the Club’s new primary black jersey for the 2020-21 seasons.
New jersey details can be downloaded here (password: 2020KitDetails). Additional images of the jersey can be downloaded here (password: LifestyleKit).
Authentic and Replica jerseys will be available to purchase online at http://www.lafc.com/shop beginning Wednesday, February 5, 2020 at 5:30 pm PT. Fans are invited to join LAFC series of community events beginning this evening from 7:30 p.m. to 10:30 p.m. PT in Chinatown. Today’s event will be the first opportunity for fans to view and purchase the brand-new black jersey. As part of the event, the Club will host an LAFC HQ retail pop-up store complete with jersey customization and exclusive product. Food, drinks, player appearances and a live DJ will complete the evening celebrating the new jersey in the heart of Los Angeles.
Celebrating LAFC’s roots in the Los Angeles community, each element of the new primary jersey combines the Club’s colors – black and gold – and is inspired by the grit and diversity of the city where LAFC calls home. Paying homage to global football culture, the Club’s new black kit features embossed vertical black stripes, offering a fresh take on LAFC’s authentic look. The jersey also features the black adidas EXT 3-Stripes across the shoulder.
LAFC’s iconic crest is displayed above the heart, along with the primary kit sponsor YouTube TV and new sleeve patch partner Target, both celebrating gold with their logo marks. A nod to LAFC’s inaugural kit, the gold neck tape inside the jersey reads, Shoulder to Shoulder, a rally cry to unite supporters and a reference to building the Club together though community and city partners. Additionally, the new black jersey features a black 3D raised LAFC rally flag jock tag, made to honor the Club’s supporter group, The 3252.
The Club will host four days of community events presented by YouTube TV in conjunction with the release of the new primary jersey for the 2020 season beginning with today’s jersey launch party in Chinatown. A complete list of activities can be found below.
WHERE – ALL EVENTS: 1001 N. Broadway Chinatown, Los Angeles 90012
WHEN: JERSEY LAUNCH Wednesday, February 5 7:30 pm – 10:30 pm PT Jersey Reveal LAFC HQ Retail Pop-Up Jersey Customization Exclusive Product Release Food & Drinks Live DJ & Musical Performances LAFC Player Appearances
COMMUNITY ART NIGHT Thursday, February 6 7:30 pm – 10:30 pm PT LAFC Black & Gold Photography by Club Photographer Imad Bolotok Tattoos by Travis Ross Food & Drinks Live Music by DJ Kappa LAFC HQ Retail Pop-Up
3252 COMMUNITY RALLY NIGHT Friday, February 7 7:30 pm – 10:30 pm PT 3252 Drum Circle Supporters’ Shield Photo Opportunity Live Music by DJ Kappa LAFC HQ Retail Pop-Up Food Provided by Beyond Meat
COMMUNITY & WELLNESS DAY Saturday, February 8 10:00 am – 1:00 pm PT Black & Gold Run Club 5K Run Yoga Stretch Class by Jacqueline Hwang Live Music by DJ Kappa LAFC HQ Retail Pop-Up Food & Drinks
LAFC kicks off their third season on Sunday, March 1 against expansion side Inter Miami CF. Kickoff at Banc of California Stadium is slated for 2:30 p.m. PT and will be broadcast live on ESPN, ESPN LA 710 and KWKW 980 AM.
ABOUT LOS ANGELES FOOTBALL CLUB The Los Angeles Football Club (LAFC) is the newest MLS soccer club serving the greater Los Angeles area. Its ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology, and media. The LAFC ownership group is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. The home of the Club is the Banc of California Stadium, the first open-air stadium built in Los Angeles since 1962 and boasts a 22,000-seat capacity. For more information about LAFC, visit LAFC.com and LAFC.com/presskit.
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