BMW of Downtown Los Angeles is honored to connect with the Persian American
community through KIRN AM 670.
As part of the Car Pros Automotive Group, we
proudly represent a new era for this historic dealership. After 55 years under its original
ownership, the store joined Car Pros in August 2023—bringing together a long-standing
legacy with a fresh, forward-thinking approach to customer care.
Who We Are: A Growth-Driven Dealership
At BMW of Downtown LA, we believe in the power of a Growth Mindset—the belief that
we can always improve and elevate the experience for our guests. We promote a
philosophy that guides us every day when we go to work and
Strive for excellence
See opportunity in every challenge
Pursue excellence with resilience through every challenge
Reflect, learn, and improve
These principles shape our culture, our customer interactions, and the environment we
create for our employees and our community.
Our Mission
Our mission is simple and ambitious:
To operate high-performing dealerships, delivering excellent Customer Service
while always conducting business ethically, and transparently.
This ensures that every guest receives not just premium service, but honest and
respectful treatment.
Our Vision
Car Pros changes lives.
This vision drives everything we do, from supporting our employees’ growth to creating
an elevated and trustworthy experience for our customers —we know great service has
the power to make a lasting impact.
Leadership with Cultural Connection
We are also proud to introduce our General Manager, Mike Novin, a Persian American
leader who brings deep industry expertise and a strong connection to the community
KIRN serves. His leadership reflects our values of integrity, perseverance, and
hospitality—qualities that resonate strongly with the Persian American audience. Under
his guidance, BMW of Downtown LA is evolving into a destination where customers
feel respected, understood, and welcomed.
BMW DTLA is YOUR Destination — in the Heart of LA
Whether you are exploring the ultimate driving experience toward driving BMW’s electric
future, or seeking a trusted service partner, we invite you to visit us in Downtown Los
Angeles. We look forward to building long-lasting relationships with the Persian
American community and earning your trust every day.
BMW of Downtown Los Angeles
Driven by Growth. Guided by Values. Dedicated to You.
