BMW of Downtown Los Angeles is honored to connect with the Persian American
community through KIRN AM 670.
Introducing BMW of Downtown Los Angeles – A New Chapter with Purpose, Performance, and Community
BMW of Downtown Los Angeles is honored to connect with the Persian American community through KIRN AM 670. As part of the Car Pros Automotive Group, we proudly represent a new era for this historic dealership. After 55 years under its original ownership, the store joined Car Pros in August 2023—bringing together a long-standing legacy with a fresh, forward-thinking approach to customer care.
Who We Are: A Growth-Driven Dealership
At BMW of Downtown LA, we believe in the power of a Growth Mindset—the belief that we can always improve and elevate the experience for our guests. We promote a philosophy that guides us every day when we go to work and
- Strive for excellence
- See opportunity in every challenge
- Pursue excellence with resilience through every challenge
- Reflect, learn, and improve
These principles shape our culture, our customer interactions, and the environment we create for our employees and our community.
Our Mission
Our mission is simple and ambitious:
To operate high-performing dealerships, delivering excellent Customer Service while always conducting business ethically, and transparently.
This ensures that every guest receives not just premium service, but honest and respectful treatment.
Our Vision
Car Pros changes lives.
This vision drives everything we do, from supporting our employees’ growth to creating an elevated and trustworthy experience for our customers —we know great service has the power to make a lasting impact.
Leadership with Cultural Connection
We are also proud to introduce our General Manager, Mike Novin, a Persian American leader who brings deep industry expertise and a strong connection to the community KIRN serves. His leadership reflects our values of integrity, perseverance, and hospitality—qualities that resonate strongly with the Persian American audience. Under his guidance, BMW of Downtown LA is evolving into a destination where customers feel respected, understood, and welcomed.
BMW DTLA is YOUR Destination — in the Heart of LA
Whether you are exploring the ultimate driving experience toward driving BMW’s electric future, or seeking a trusted service partner, we invite you to visit us in Downtown Los Angeles. We look forward to building long-lasting relationships with the Persian American community and earning your trust every day.
BMW of Downtown Los Angeles
Driven by Growth. Guided by Values. Dedicated to You.
To learn more please visit our website:
https://www.bmwdtla.com
A Personal Note from Mike Novin – General Sales Manager
BMW of DTLA
As General Manager, I’d like to personally invite you to visit BMW of Downtown LA and
experience the level of care and service our team is proud to deliver every day.
Whether you are looking at driving a new BMW or servicing the one you love, we’re
committed to making every interaction exceptional.
We know your time is valuable. That’s why we offer new-car home delivery—your
BMW arrives directly at your doorstep, ready to drive.
And if you’re already a BMW driver, we welcome you to experience our BMW DTLA
White-Glove Service. Schedule your next service with us and enjoy the convenience of
complimentary flatbed pick-up and drop-off at your home or office. Luxury should be
effortless, and we’re here to make sure it is.
We look forward to welcoming you.
