LAFC ANNOUNCES MULTI-YEAR PARTNERSHIP WITH TRULY HARD SELTZER

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LAFC ANNOUNCES MULTI-YEAR PARTNERSHIP WITH TRULY HARD SELTZER

Official Hard Seltzer of LAFC to Serve as Sponsor of First Shorts Patch in

Club History

The Los Angeles Football Club (LAFC) announced today a partnership with Truly Hard Seltzer, naming it the ”Official Hard Seltzer of LAFC.” The multi-year partnership includes the Truly logo prominently displayed on the shorts of LAFC’s primary and secondary kits during the upcoming MLS is Back Tournament in Orlando, Fl.

“We are truly excited to welcome Truly to the Black & Gold family,” said LAFC President and Co-Owner Tom Penn. “Truly is a premium brand that has shown an incredible commitment to LAFC and the Los Angeles community. We’re proud to showcase Truly on our shorts throughout the MLS is Back Tournament.”

 

Truly Hard Seltzer will be available at concession stands and premium spaces throughout Banc of California Stadium. LAFC fans will get a chance to sample and experience popular flavors like Truly Mixed Berry, Pineapple, Mango, as well as the newest offering Truly Lemonade. The brand will also be present at several future fan and community events including an upcoming Footgolf Tournament, and will give fans a reason to celebrate on upcoming home matchdays once the season resumes.

 

“We’re looking forward to sharing the best-tasting hard seltzer with the Los Angeles Football Club and the rest of the Black & Gold family,” says Dave Burwick, CEO of The Boston Beer Company, maker of Truly Hard Seltzer. “Many LAFC fans and Angelenos are already Truly drinkers and that’s why this partnership is a natural fit.”

 

Major League Soccer (MLS) announced approval of sponsored short patch sales on team uniforms earlier this week. The size of the sponsored shorts patch will be roughly the same size as the existing sleeve logos, roughly 3.5 by 3.5 inches. The new shorts patch initiative is intended only for the MLS is Back Tournament and will not continue past the Club’s time in Orlando.

 

“MLS wanted to provide premium opportunities for partners to connect with our League and clubs during the MLS is Back Tournament,” said MLS in an official statement on Tuesday. “Partners can be featured on jersey sleeves and, in select cases, team shorts. With all of the tournament games on national networks, and as MLS becomes one of the first leagues in major team sports to return to play, these opportunities are especially powerful assets for partners.”

 

About Los Angeles Football Club (LAFC)

Now in its third season, the Los Angeles Football Club (LAFC) is the newest MLS club serving the greater Los Angeles area. Coming off a record-breaking 2019 where the Club won the MLS Supporters Shield and established MLS records for most points, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000 seat Banc of California Stadium and a top-flight training center on the campus of Cal State Los Angeles.

 

About Truly Hard Seltzer

First released in 2016, category leader Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of fruit and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in 12 delicious styles and now in four styles of Truly Lemonade. To learn more about Truly Hard Seltzer, visit www.trulyhardseltzer.com.

Los Angeles Football Club
818 W. 7th Street, Ste 1200
Los Angeles, CA 90017
LAFC.com

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